There are two primary concepts behind WAVEgeneration:
The first is often referred to as the wave effect, or the ripple effect, and is also known as the butterfly effect or the domino effect. Whether it is a butterfly or a domino or a pebble pitched into a pond, the idea that one action, no matter how small, can create ever-increasing results has been proven over and over.

In the WAVEgeneration concept, we simply apply this to ourselves with the understanding that any accomplishment of some new action can create an emotional, subconscious shift that then impacts our more conscious actions in the future.

If you've never jumped out of a plane before, don't you think it would shift your perspective? And in doing so, it could release a fear, or simply release your hold on some situation or circumstance (be it housing, work or significant other) that is no longer helping you?

The second concept is that one person, one action, one event, can make a difference. Perhaps the best example of this idea is Jimmy Stewart's character in 'It's a Wonderful Life.' Just a simple person, making simple decisions that seemed right, changed an entire community that spread, one person at a time, around the world.